Trump Comments on Cracker Barrel Logo Controversy, Stock Rises 5%
President Donald TRUMP has intervened in the Cracker Barrel logo debate, urging the restaurant chain to revert to its previous design. His remarks on Truth Social coincided with a 5% stock price surge for CBRL. "They got a Billion Dollars worth of free publicity if they play their cards right," Trump wrote, framing the controversy as a potential turnaround opportunity.
The rebranding effort has drawn widespread criticism for removing the iconic "Uncle Herschel" imagery, with online commentators calling the new design soulless. Cracker Barrel's response acknowledges customer feedback while stopping short of committing to changes. Market reaction suggests investor confidence may be tied to the publicity rather than design merits.